My Name is Sanjay Mirchandani. I am from Jakarta,Indonesia.
i Have a Billion Dollar concept for the advertising business.
I am doing coffee business right now call 'KOPI CEPEK', and my
coffee is the cheapest coffee in the world. The coffee price is
only usd 1 cent retail.
Right now i would like to expand more of my coffee business along
with advertising, by putting advertising of other companies at
back of my coffee box and than gives it free to the consumers.
We will charge the advertiser base on pay per click. example :
Mitra Hospital puts ads in our boxes for around 100 million
boxes. we spread out the 100 million boxes in the whole
Indonesia. Inside the ads the logo and the name Mitra Hospital
will be there, so it will www.kopicepek/mitrahospital. so if
anyone clicks that website Mitra Hospital will have to pay us.
Advantage of Kopi Cepek ads over advertiser.
(1) More people will notice the ads as its quite unique and consume able,
even though people will click or not click the web.
(2) The advertiser will pay based on people ( consumers ) who clicks the
(3) We are giving free 99.9% clicks to the advertiser. so above than 0.1%
people who clicks the web per day the advertiser is only reliable to pay
only for the 0.1% clicks.
Advantage of Kopi Cepek ads over consumers.
(1) Consumer will get free coffee, and the coffee itself comes from
Sumatra Island and is regarded for one of the best coffee"s in Indonesia.
(2) Consumer will appreciate more in these kinds of ads rather than
As our cost of the coffee along with the box is very cheap, we have done
our work. With only 0.1% of the consumers who clicks on the website we can
make 20% Net Profit after cutting salaries,machines etc. We can easily
make usd 30 till usd 40 mil in the next 2 or 3 years.
As of now there's no unique concept like ours so we are actually the
first in the market. In Japan they have got similar, they are giving free
tissues and advertisers are putting ads at the back of the tissue packs.
It more than a Billion Dollar turnover every year.
There are over 5 million companies in Indonesia with having over than 15
million products. The Advertisement industry itself is close to usd 6
Billion Anually. With 3 types of approaches we can go to the advertisers.
(1) Door to Door. (2) Work with organisations having 10,000 or more
companies and (3) Work with small and medium organisations having close to
14 million companies.
(THE STRATEGIES ARE ALL WRITTEN IN THE PROPOSAL)
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