GEMPALOCATE: EARTHQUAKE ZONE EMERGENCY PERSONAL LOCATOR
The ProblemNow is earthquake season. About 20-25% of the world's population lives in an earthquake zone. In this year only, there have been 12 earthquakes over the magnitude of 7.0. The number of casualties from earthquakes totals 15,938 this year alone. Last year, the number of casualties totaled 303,728. Most of the casualties are not from the earthquake itself but by the collapsing structures.The SolutionGEMPALOCATE: Earthquake Zone Emergency Personal Locator has been developed that will enhance the effectiveness of search and rescue efforts for individuals trapped in a collapsed structure in the aftermath of an earthquake. The individual user will have to carry a cell phone that is preinstalled with the GEMPALOCATE software. The software will run hidden ready to be triggered in event of a sudden jolt of a falling body associated with a collapsing building. GEMPALOCATE will then send alert SMS of the individual’s general location to the GEMPALOCATE server. GEMPALOCATE will activate Bluetooth and WIFI to facilitate location triangulation in the collapsed structure. The “Digital Dog Whistle” will also assist search and rescue dogs to locate the trapped individual.Business ModelThis business will provide the GEMPALOCATE client software and GEMPALOCATE monitoring services for individuals living and working in an earthquake zone.The target market and projections• Individuals living and working in an earthquake zone which is about 20%-25% of the world's population.• Cell phone users who work and live in high rise buildings.• Civil Defence• TelcosThe competitive advantages• No competition in the market (Apple and Android App Store)• No separate alternative safety devices sold.• Uses commercial off-the-shelf (COTS) hardware and software solution so development and production cost is kept lowThe profitabilityProfitability by the first year with US$400,000 investment. Net Profit : USD$1,230,000 - USD$ 400,000 = USD$830,000Based on 1000 units sold per month for the first yearPrice List • GEMPALOCATE client software - USD$5• GEMPALOCATE monitoring services - USD$15/per month o Search and rescue services with assistance of SAR teams o 24x7 monitoring services o Troubleshooting and maintenance. o Warranty
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